Project Brief
The request was to design an illustration layout on NBA player Spencer Dinwiddie for PitchBook’s Private Market PlayBook. The goal of the illustration was to align with the article about the start up business Dinwiddie and his partner Sherrard Harrington achieved in the VC industry. Their start up; Eonxi, is a venture firm & start up studio that aims to transform the way athletes and other influencers market themselves.
Proposal: Illustrate & build a spread aligning with the story about Spencer Dinwiddie & his partner’s start up
Role: Visual Designer & Researcher
Softwares & Tools: Illustrator & Indesign
Audience: VC industry (age range 35-75), mostly older men
Writer interviews
Writer: Kevin Dowd
Need:
An illustration that depicts the informational narrative, they have written about
Audience Behavior
With the majority of the audience ranging from ages 35-75 and mainly older men; some of PitchBook’s clients in the VC industry can be color blind, have harder eye sight and are attracted to more institutional designs. The audience is mostly made up of Limited Partners, Private Business Entrepreneurs, Investors, etc.
The magazine was also planned to be sent to Spencer Dinwiddie & Sherrard Harrington, (the interviewee’s in the article). Their ages range 27-28. Their behavior is sport and entrepreneur driven, in the VC world amongst older men.
Mood Board
Sketches
Wireframes
Color Palette Stage 1
Initially, the first prototype was built with this color palette. I received feedback from my peers during a user-testing session, that these colors blended into the ocean, and it would be preferred to have colors that would help the app pop out more while using it when surfing.
Prototype Stage 1
Color Palette Stage 2
The second color palette created an eccentric vibe that was friendly for the user. I received feedback from my peers during the second user-testing session, that these colors were successful because the application popped out while being used in the water. The goal was to create a brand that would evoke calm emotions while surfing and create a succeeding experience for the user.
Typography
Prototype Stage 2
Final Product
Features
Settings allow for the app to be viewed in night function for evening surf time
• Login with user functions to keep track of your data & connect with the surf community
•Connect the GPS location for surf data accuracy on conditions•
Find out conditions on weather, wave height, wind, temperature and swell duration
Find chat rooms with in the surf community for specific beach updates
Connect the health function to your apple health to stay hydrated & keep track of time
AR function where it scans water for safety during surf session
Concluding thoughts: Overall, I received solid feedback on the clean, minimalistic design. The colors were a success and the transitions were user friendly. The features of the application met the user’s needs.
Next steps:
It would be great to have data that further tracks, the surfs movements and stance on the board; a type of scanner that can analyze the surfer’s body movements.